American Posters
King Creole Insert.jpg
King Creole Insert
King Creole Half SheetA.jpg
King Creole Half Sheet A
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King Creole Half Sheet
King-Creole 1 Sheet.jpg
King Creole 1 Sheet
King Creole 3 Sheet.jpg
King Creole 3 Sheet
King Creole 6 Sheet.jpg
King Creole 6 Sheet
Terms:
Insert: (14" X 36") Printed on card stock paper, these posters were used in conjunction with One Sheets to promote a film. The artwork is usually done in a mix of photographic and artwork style as opposed to the all artwork One Sheet. These cards were often folded in thirds, and are very popular among collectors.
Half Sheet or Display: (22" X 28") Printed on card stock paper, the studios often printed two styles of this size. One style would be identical to the Title Lobby Card. These posters were often a photographic and artwork combination and were displayed in the lobby of the theater. They were pictured in the pressbooks and called “Displays,” whereas the collectors have taken to calling them Half Sheets, as they are half the size of a One Sheet.
One Sheet: (27" X 41") This size is most recognizable as the standard movie poster and the size most popular among collectors. These posters were printed on a thin paper stock and were usually displayed in front of the theater or in the lobby. Almost always implemented by studio hired artists and illustrators, they would give a bold display of title, credits, and outstanding illustrations of star portraits or a graphic depiction of the film's story line. The studios often printed several different styles of posters for one film, among which might include a “Teaser” or “Advance,” to be issued prior to the release of the film to attract potential audience attention. This size became popular in the early 1900s, and remained so until the size was shortened around 1985 to the typical 27" X 40." The One Sheet prior to 1980 was almost always found folded in eighths with one vertical fold and two horizontal folds, and after 1980 were sent to theaters rolled.
Three Sheet: (41" X 81") Printed on a thin paper stock, these posters were intended to normally be posted outside of the theater. They were printed in two or three pieces in which the artwork had to be aligned at the time of display. For the bigger release films there would sometimes be two different style Three Sheets printed. In the early 1970s studios began to produce Three Sheets in one piece and by the early 1980s had phased out the printing of this size poster altogether. The larger posters were printed in far fewer quantities than the one sheet and are more rare than the smaller posters.
Six Sheet: (81" X 81") Printed on thin paper stock in four different pieces, these posters were displayed outdoors as a small billboard. They were to be put together and aligned upon display and often featured artwork altogether different than the other posters. They were named Six Sheets as they are the size of six One Sheets put together. These posters were sent to theaters folded and were often displayed using wallpaper glue, rendering them unusable for future use. These posters were printed in far fewer numbers than almost any of the other posters and due to the display and use, far fewer of these posters have survived. Often, due to the large size, these posters are very impressive works of art.
Lobby Card: (11" X 14") Printed in sets of eight on card stock paper for display in theater lobbies. The Title Lobby Card showed the production credits and poster artwork. The other seven cards were scenes from the film. These cards were usually produced in full color and have become a very desirable collectible.
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